16 Tracks + Sessions You Should Attend
It’s that point of 12 months once more — eTail West is true across the nook!
While there are various ecommerce conferences happening this 12 months, eTail West is nice for each retailers and ecommerce leaders alike. From networking to studying about business disruptors, this convention will make it easier to put together for what’s subsequent within the business and what you are promoting.
eTail prides itself on having a flexible mixture of industries current. Seriously, we’re speaking about round 800 retailers and 400 completely different retail firms.
This means the convention’s content material is constructed to supply priceless insights to all forms of attendees. Don’t know the place to begin when creating your schedule? Continue studying to discover a break down of one of the best classes — by subject.
What Is eTail West?
eTail West is a number one annual ecommerce and omnichannel convention in Palm Springs, CA. Marketed as a four-day retreat, the convention is designed to supply attendees with income growing methods and insights and the chance to make connections with a few of the nation’s most profitable retailers.
When Is eTail West?
eTail West 2020 is happening from February 24-27, 2020 on the JW Marriott in Palm Springs, CA.
Why Should I Attend eTail West?
eTail West will present what you are promoting with priceless insights so you’ll be able to improve income and revenue. You will even have the ability to make connections with business leaders. If you want to put together what you are promoting for the subsequent stage of progress, this convention is for you.
How to Get the Most Out of eTail West?
If you’ve ever attended a convention, they are often overwhelming.
This is why it’s essential to create an organized recreation plan. When getting ready for the convention, you’ll wish to:
- Outline your targets for the convention,
- Identify which convention monitor most closely fits your wants,
- Identify which classes you wish to attend,
- Identify which firms you wish to community with, and
- Create a tentative, organized schedule.
16 Must Attend Sessions and Events at eTail West
Like any convention, there are various classes and occasions which might simply really feel overwhelming.
We’ve taken the freedom of highlighting the highest classes at eTail West — so, you’ll be able to deal with documenting key takeaways.
Here are eTail West’s 2020 high occasions and classes.
Ecommerce and and Omnichannel Growth Drivers
Let’s begin with the rationale you’re almost certainly attending — to achieve insights on ecommerce and omnichannel progress drivers! These subjects are high of thoughts throughout the business proper now, so that you’ll wish to ensure you have your pen able to take notes as you be taught from the leaders in ecommerce.
1. Keynote: Turning Williams-Sonoma, Inc. From Traditional to Retail to Tech Retail.
On Tuesday, February 25 at eight:15 am, be taught in regards to the cultural and transformational shifts occurring in ecommerce from Yasir Anwar, CDO and CTO of Williams Sonoma, Inc. In his session, Anwar will focus on how manufacturers must place themselves to reach the long run — enter the tech market or leverage expertise to run what you are promoting.
2. Track: Personalization and Behavioral Marketing.
Another sizzling subject within the business is personalization and behavioral advertising. With buyer expertise persevering with to tackle extra significance in manufacturers’ digital technique, studying how one can leverage expertise could make or break what you are promoting.
Case Study: Personalized Product Merchandising That Gets Shoppers To Convert
Christine Ciccone, Head of Digital Strategy at Verizon, and Denise Eichelberger, Senior Manager, Digital Analytics & Insights at Verizon, dive into their conversion-driving technique. Walk away with high-value techniques and insights on how what you are promoting can implement a personalised product merchandising technique that ends in a critical conversion fee carry.
Cutting Edge Tech Presentation with ResideIntent and quip
Nick Dujnic, VP Of Marketing at Liveintent, and Mike Schanbacher, Director Of Growth Marketing at quip, dive into how they’ve collaborated to enhance the client expertise at quip. From electronic mail advertising to advertising campaigns techniques, you gained’t wish to miss this session.
three. Track: Engagement and Community Building.
A step past personalization — participating a neighborhood of consumers. Between Gen Z customers searching for extra model engagement to the rise of social media, it’s essential for manufacturers to incorporate engagement and community-building methods of their digital strategy. Attend these classes to kickstart your subsequent transfer.
Hyper Curation For A Community That Thrives On Values
Listen to Jeremiah McElwee, SVP, Merchandising + Product Development at Thrive Market and interviewer Daphne Howland, Senior Reporter at Retail Dive, focus on the significance of making a neighborhood for customers invested in a model’s worth. For Thrive Market, meaning making a neighborhood match for these searching for more healthy choices — and, much more particularly, particular diets.
Case Study Remix: Building Your Online Community And Keeping Them Loyal
If you aren’t aware of Chubbies, you will have but to expertise what it feels prefer to be a part of their hyper-engaged neighborhood. Rainer Castillo, Co-Founder of Chubbies, dives into what the model has performed to create an lively on-line neighborhood whereas repeatedly giving their prospects a motive to come back again for extra.
four. Track: Cutting Edge Omnichannel Opportunities.
Omnichannel is at all times evolving, and it seems completely different for each model. For some, promoting on Amazon could also be very important to their enterprise, whereas for others, different channels supply extra worth. As your model begins to navigate the place it ought to dwell within the digital (and offline) world, be taught from these business leaders to find the next step.
Cutting Edge Tech Presentation with Lob and thredUP
Hear how Lob and thredUP joined forces to establish and execute on leading edge omnichannel alternatives from Tatitana Afanasyeva, Head Of Marketing at Lob, and Ray Yang, Director Of Growth Marketing at thredUP.
Target Coaching: Evolving Our Role To Enable Enterprise Agility
If you’re searching for direct recommendation, this session is for you. Connect with Robert Whalen, Software Engineering Coach at Target, to learn the way what you are promoting can profit and allow enterprise agility.
The Evolution of Digital + Omnichannel
As time has progressed, innovation has exponentially elevated throughout digital and omnichannel verticals. The capabilities and content material we see from firms in at the moment’s age are disrupting conventional industries as we as soon as knew them. Listen to those audio system to grasp how manufacturers are approaching their companies with a brand new lens.
1. Keynote: How ThirdLove Garnered Admiration And MegaFans To Disrupt An Entire Vertical
The model that wishes to place Victoria’s Secret within the distant previous, ThirdLove took an revolutionary strategy to disrupt the whole undergarment vertical. Hear from David Spector, Co-Founder/Co-CEO of ThirdLove, and interviewer Alexandra Wilson, Associate Editor at Forbes, focus on the steps ThirdLove took to faucet right into a buyer base that was ready to be heard.
2. Track: Driving Insights With AI & Data
WIthout insights, it’s tough to measure success or be taught out of your work. Leveraging AI and knowledge to succeed in new heights is extra essential than ever earlier than. Looking to remain aggressive in your business? Listen to those audio system share their recreation plans and classes from implementing AI and knowledge methods.
Determining Buyer Intent With Data-Driven Campaigns
You can’t determine a advertising technique should you don’t perceive a purchaser’s intent. Learn from Amber Hameed, VP, Information Systems at Dollar Shave Club, and Amy Labro, Head of Digital & Creative at GSK, on easy methods to finest be taught out of your prospects, so you’ll be able to create stronger advertising campaigns.
Building Lookalike Personas To Attract New Customers
Not each shopper is similar, and it doesn’t matter what your personas are, they aren’t going to suit the mildew of each buyer. Listen to Aaron Zagha, CMO at Newton Baby, Emily Stivinson, CRM Marketing Manager at SmileDirectClub, and David Yang, Senior Director, Digital Innovation and Global Operations at Banana Republic, focus on how one can leverage your current persona technique to herald new prospects.
three. Track: Elevating Your Ecommerce: What’s Next
Your ecommerce technique must repeatedly evolve with a view to keep forward within the business at the moment. You should perceive what options and performance is essential for what you are promoting, and what must be carried out to supply an elevated buyer expertise. Learn the newest traits and strategic takeaways from these ecommerce specialists.
Engaging Customers And Driving Sales Along Their Path To Purchase
Customers sometimes don’t convert on their first go to to your retailer. This is why it’s essential to leverage your ecommerce techniques to interact your purchaser all through their path to buy — finally resulting in extra gross sales, in fact. In this session, hear from Fred Perrotta, Co-Founder & CEO at Tortuga Backpacks, Amy Gebler, Sr. UX Manager at Nordstrom, Rachel Tetreault, Head of eCommerce at Ferrero USA, Shyamala Soundari Kuppusamy, Senior Director of Product Management at Lowe’s Companies, Inc., and Greg Harris, VP, Strategic Services at Ezdia, share their experience on optimizing the path-to-purchase expertise.
Elevating Your UX To Keep The Customer At The Center
It’s straightforward to implement numerous completely different ecommerce options in your on-line retailer. But, with a view to optimize your UX technique, it is advisable to hold your prospects high of thoughts. Hear from Ross Higgins, Sr. Director, UX & Design at Newegg, Jatin Pahuja, VP, Product at Everlane, and Chad Cornstubble, VP, eCommerce at Fossil Brands, share how their manufacturers are staying customer-centric and innovating their UX methods to create an ideal steadiness of high quality options and design.
four. Track: Innovation & Disruption in Ecommerce
Innovation and disruption aren’t restricted to DTC manufacturers. The ecommerce and retail business has been experiencing world-class innovation — altering the way in which manufacturers market, create, and execute. Join the eTail viewers by listening to the next audio system who’ve pioneered innovation at their manufacturers.
Cultivating Authentic Connections That Cut Through The Noise
Listen to Jonathan Shokrian, Founder and CEO at MeUndies, share how they targeted on constructing genuine connections with their buyer base to result in greater conversion and buyer loyalty.
AI As The Power Player For Digital Development And Success
Artificial intelligence is unquestionably an ecommerce buzzword — however, how has it turn out to be an influence participant for digital growth and success? Listen to Dell Hudman, Director, eCommerce Digital Marketing at Filson, Taylor Hansen, Director, Digital & eCommerce at Kendo Brands, LVMH, and Joseph Babock, Head of Data Science at Moda Operandi, Inc., share their experience on AI implementation.
Meet and Collaborate: Build Your Digital Future
You wouldn’t be attending an omnichannel retail convention should you weren’t able to be taught from business innovators on how one can construct your digital future. These classes will present excessive stage takeaways that you should utilize as inspiration on your subsequent transfer.
1. Keynote: Haute Looks And Hot Tech: What’s Ahead For Rent The Runway.
If you attended the 2020 National Retail Federation present or sustain with ecommerce business information often, you’ll have heard that Rent The Runway is taking huge steps towards combining expertise and vogue. In this keynote session, hear from Joshua Builder, CTO & Head of Product at Rent The Runway, and interviewer Maghan McDowell, Innovation Editor at Vogue Business, dive into what the rental platform is doing to leverage expertise for the good thing about their prospects’ expertise.
2. Keynote: D2C Expansion And Creating A Feedback Loop With Customers.
You’ll hear this message loads at eTail West 2020 — pay attention and interact along with your prospects. Whether you’re a start-up, DTC model, or conventional retailer, we will all be taught from the teachings of DTC growth. In this keynote, take heed to Alexandria Jarrell, Co-Founder and Chief Customer Officer at NomNomNow, Kiana Cabell, Co-Founder at Kopari Beauty, Kyle Hoff, CEO, Co-Founder at Floyd, and Ankit Patel, VP Merchandising at Boxed, focus on the cycle of speaking with prospects and easy methods to leverage suggestions to propel your model into the long run.
Between networking occasions to keynote classes, eTail West 2020 is a convention you don’t wish to miss. Besides, who doesn’t love a convention that takes place within the palm desert (and at a luxurious resort just like the JW Marriott Desert Springs Resort & Spa)?
Don’t overlook to search out us at eTail West, as nicely! You can discover extra info on our sales space, occasions, and our $500 spa giveaway right here.