Amazon Continues To Dominate The US Smart Speaker Market
Amazon’s dominance within the US sensible speaker market will proceed by means of not less than 2021, based on a brand new forecast by market analysis agency eMarketer. The agency estimates that the e-tailer’s market share will contract barely over the following two years. However, the dip is unlikely to faze its dominance.
An estimated 69.7 % of US sensible speaker customers will use an Amazon Echo this 12 months, eMarketer’s report says. The determine is barely down from 72.9 % final 12 months.
Another small drop is estimated subsequent 12 months. The analysis agency means that 68.2 % of sensible speaker homeowners within the stateside will use an Echo in 2021.
Though Amazon’s lead is slowly falling, it can proceed to carry a dominant place for not less than two extra years. “We had previously expected Google and Apple to make more inroads in this market, but Amazon has remained aggressive,” stated eMarketer principal analyst Victoria Petrock.
The solely space the place eMarketer says Amazon’s Echo units fall wanting the competitors is the language help. Alexa would not help as many non-English languages as its opponents, the agency states.
US sensible speaker market share
Although Amazon holds an infinite share of the US sensible speaker market, eMarketer expects Google to achieve some floor on the corporate by 2021.
The net big’s Google Assistant-powered Home and Nest sensible audio system will possible discover their method into the homes of 31.7 % sensible speaker homeowners within the US by the top of this 12 months, the report says. The numbers are anticipated to develop barely to 32 % subsequent 12 months.
The “Other” class, which incorporates Apple’s HomePod, the Harmon Kardon Invoke, Sonos One, and different sensible audio system, will even achieve some floor over the following two years. These much less in style audio system will collectively crack the 18 % mark this 12 months.
Note that the entire proportion provides as much as greater than 100 % as a result of some folks use sensible audio system of multiple model.
Overall, eMarketer sees the US sensible speaker market to develop to 83.1 million customers this 12 months. This marks a year-over-year (YoY) development of 13.7 %. The YoY development will slip into the only digits subsequent 12 months. The agency expects this sluggish development pattern to proceed for a number of years.
The variety of customers, nonetheless, will proceed to extend as voice assistants increase past simply the sensible audio system and telephones, and into automobiles and different sensible dwelling home equipment. “Amazon’s next challenge will be to maintain its dominance in these other environments as well,” Petrock stated.
Some 28.9 % of web customers within the US at the moment use sensible audio system, eMarketer says. The determine will possible rise to 30.5 % subsequent 12 months.