Apple Expected to Sell More Than 100 Million True Wireless Hearables in 2020
In a report revealed at present, Counterpoint mentioned the worldwide market dimension for true wi-fi hearables had beat expectations, rising 53 p.c in the fourth quarter of 2019, in contrast to the identical quarter the yr earlier.
In whole, 51 million items have been bought in the quarter, whereas 130 million have been bought for the complete yr. The U.S. was the principle driver for the quarter, rising 76 p.c yr on yr and accounting for 35 p.c of the worldwide market. Seasonal promotions and Apple’s launch of AirPods Pro on the finish of October.
The launch of Apple’s new AirPods Pro mannequin in late October helped the corporate document regular 44% development in 4Q19, with 6m items bought regardless of provide shortages. Apple’s market share fell barely to 41% QoQ because it tried to sustain with swift general market development; market share for the complete yr reached 47%.
Looking on the yr forward for the true wi-fi hearables market, Counterpoint senior analyst Liz Lee mentioned:
“We anticipate Apple to promote greater than 100m true wi-fi hearables in 2020, together with AirPods Pros, to keep their comfy lead in the market. The actual competitors can be for second place, particularly in the premium market; Samsung, which bought 8m Galaxy Buds final yr, will want additional upgrades to these anticipated in the Galaxy Buds Plus, together with noise cancellation and different superior options and designs, in order to beat its rivals.”
The upbeat figures come regardless of issues that AirPods and AirPods Pro manufacturing may very well be impacted by the coronavirus outbreak, main to higher provide shortages.
In a January investor word, Apple analyst Ming-Chi Kuo mentioned he expects Chinese firm Goertek to start meeting of AirPods Pro in the primary half of the yr. The addition of a second provider alongside Luxshare Precision ought to assist enhance provide of the favored earphones, which proceed to face multi-week delivery estimates on Apple.com.
Apple is rumored to be contemplating bundling AirPods with future iPhone fashions coming in 2020. Given the excessive worth of AirPods, although, and their recognition as a standalone product, it appears unlikely that can occur.
Rumors recommend Apple plans to spherical out its audio wearable lineup with a set of high-end over-ear headphones, which, in accordance to Kuo, are below improvement at Apple’s Cupertino headquarters. Kuo didn’t present any particulars about these headphones past claiming that they’ll help Bluetooth. Bloomberg‘s Mark Gurman beforehand reported that Apple-branded over-ear headphones have been below improvement, however it’s unclear in the event that they have been canceled, grew to become the Beats Solo Pro, or in any other case.