Apple limits online iPhone purchases to two per person amid coronavirus : iphone
It’s not so simple as you set it.
Apple wants to prohibit the variety of telephones folks should purchase so resellers don’t mass purchase them and resell with a marked up value, utilizing demand-supply as a justification for a markup.
On prime of that, people who find themselves wanting to purchase their first iPhone could have a look at different Android telephones as a substitute. Apple would profit extra if folks new to iPhones can get their palms on the telephones as a result of there’s an opportunity these new Apple customers will proceed shopping for iPhones any longer (in the event that they realise they like iOS greater than Android).
People who’re available in the market for brand spanking new telephones with out prior iPhone expertise would possibly by no means understand how a lot they’d like iOS.
TLDR: Having extra iOS customers will profit Apple greater than merely simply promoting extra iPhones.