Apple shipped 2.6 million HomePods in all-important holiday quarter
Apple bought simply 2.6 million HomePods into the retail channel worldwide in the final three months of 2020, a brand new report claims. While that’s up from the 1.6 million models it shipped the identical quarter a yr earlier, it’s nonetheless a fraction of the whole shipped by market chief Amazon.
“The price is still very high,” David Watkins, director at Strategy Analytics, advised Cult of Mac. “That closes the door to a huge swathe of potential customers.”
“I think there’s also a reasonable amount of consumer skepticism over the usefulness of Siri as a voice platform,” Watkins continued. “Amazon and Google have done an amazing job of building out their ecosystem around Alexa and Google Assistant, in partnership with so many smart home companies. Apple doesn’t have that strength of ecosystem around Siri.”
According to analysis revealed by Strategy Analytics, Amazon shipped 15.eight million models throughout the identical interval for 28.three% of the market. Google adopted with 13.9 million models for 24.9%. Apple trailed in sixth place with simply four.7% of the general good speaker market.
Overall, the worldwide good speaker market grew to complete shipments of 146.9 million models in 2019. That’s up 70% from 2018. Amazon and Google stayed forward of the pack as the 2 market leaders. Chinese manufacturers Baidu, Alibaba, and Xiaomi all gained floor.
Although Apple’s numbers stay tiny subsequent to Amazon and Google, HomePod skilled extra year-on-year progress than both. While Amazon grew 16% and Google 20%, Apple’s HomePod shipments grew 65% year-over-year. It’s robust to match, nonetheless, since Apple is ranging from a decrease base in phrases of numbers. Part of the expansion, Watkins stated, is that Apple debuted HomePod in new markets — notably China — in 2019.
One doubtless purpose for Apple lagging behind is its worth level. Currently, Apple sells the HomePod for $299 in the United States. Meanwhile, Amazon and Google have small, price range choices out there, such because the Amazon Echo. These can promote for underneath $50. Apple, for its half, has to this point been immune to rolling out an affordable HomePod.
But Watkins thinks that HomePod might flourish (or, at the very least, improve its market share) because the good speaker business matures. “We’re starting to see that people buying their second or third smart speaker are less focused on price, and more on features and audio quality.”
Then once more, with Amazon getting into the premium market with Amazon Echo Studio, HomePod might have a battle on its palms there as properly.
2.6 million HomePods shipped in This autumn
A current report from eMarketer didn’t even break down HomePod as its personal product in the good speaker market. Instead, it lumped it in with the “other” units that make up simply 18.four% of the general U.S. market. Meanwhile, Amazon hoovers up 70% of gross sales, adopted by Google with 31.7% market share.
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// stack social data