Apple’s HomePod Places Sixth in Global Smart Speaker Market in Q4 2019
Apple was the quantity six worldwide good speaker market vendor, delivery fewer audio system than Amazon, Google, Baidu, Alibaba, and Xiaomi.&#zero13;
Amazon was the primary good speaker vendor in the world throughout Q4 2019, delivery an estimated 15.eight million audio system for 28.three p.c market share. Google got here in second with 13.9 million audio system shipped and 24.9 p.c market share, adopted by Chinese manufacturers Baidu, Alibaba, and Xiaomi.&#zero13;
Apple shipped a million extra HomePods in Q4 2019 than it did in Q4 2018 when it shipped 1.6 million, marking a 65 p.c enhance in development. That did not translate to a significant enhance in market share although as Apple ships so many fewer audio system than different manufacturers.&#zero13;
The general good speaker market was up 44.7 p.c with 55.7 million complete shipments, up from the 38.5 million shipped in the fourth quarter of 2018.&#zero13;
Strategy Analytics says that it expects 2020 to be one other file 12 months for good speaker gross sales regardless of the disruption to produce and demand brought on by the coronavirus.&#zero13;
There’s no phrase on whether or not Apple will have the ability to enhance speaker shipments in 2020, as Strategy Analytics says shoppers are drawn to low costs.
“Consumer urge for food for good audio system remained undimmed through the all-important Q4 interval as newly launched units with improved function units and audio efficiency helped drive file quarterly shipments. Consumers internationally have been as soon as once more enticed by scarcely plausible offers from main manufacturers comparable to Google, Amazon, Baidu and Alibaba, whereas Google in specific stepped up its giveaway promotional exercise in partnership with manufacturers comparable to YouTube and Spotify.”
Apple’s HomePod is priced at $299 in the United States and is accessible in a restricted variety of international locations. Apple is rumored to be engaged on a lower-cost model of the HomePod that can be launched sooner or later in 2020, so that would probably enhance gross sales relying on whether or not its value level can match a number of the less expensive audio system supplied by different distributors.
Another good speaker gross sales report just lately steered that Amazon will maintain on to its place because the primary good speaker vendor by at the least 2021.