COVID-19 Resources to Help Your Ecommerce Business
It’s loopy how briskly life can change.
In a flash. In a second. With the snap of a finger.
Not way back, small enterprise homeowners have been setting bold targets for the brand new 12 months — and the brand new decade.
This can be the 12 months you launched a brand new product or model.The month you’d set a document for gross sales.
Or even, simply perhaps, the month you determined to take an concept and set out to make it a actuality.
Instead, small companies world wide are grappling with the tough impacts of COVID-19.
Personally, it deeply saddens me to see what the virus has accomplished to our communities, our life, and our companies.
Being a small enterprise author, I’ve all the time been impressed by those that lead companies. It takes an immense quantity of laborious work, diligence, and fervour to flip an concept into actuality — and much more, that actuality right into a thriving, profitable enterprise.
COVID-19 has rapidly uprooted each our private and professional lives. As we quickly adapt to a brand new life-style, it’s essential you are taking lively steps to shield the well being of what you are promoting.
You could also be questioning, “Where do I even start?” By standing up to the problem, with no worry.
In a time the place the world stands nonetheless and social distancing retains us aside, we keep related via a strong on-line commerce group.
Near and much, customers have stepped up to advocate, shield, and help small companies.
Now, it’s my flip to provide help. Here are sources to aid you in your small, however mighty, battle in opposition to the enterprise results of COVID-19.
COVID-19: Credits, Discounts, and Free Courses Available
When there’s a disaster, communities come collectively. During the COVID-19 pandemic, we’ve got seen not solely federal and state governments provide help, however different fellow companies.
1. HugeCommerce Partners making a distinction for small companies.
We are proud to have a robust associate community at HugeCommerce. Just like us, our companions have a ardour for serving to retailers succeed — particularly throughout tough occasions. Here are some methods our associate group helps small companies via COVID-19.
Privy, a know-how associate that helps seize and convert your web site guests into loyal prospects, is launching ‘A Call To Shop Small’ in midst of the COVID-19 disaster.
“With the COVID-19 pandemic, we all know small companies like yours are nervous concerning the days forward. Not solely do you have got to fear about you and your loved ones’s well being, however you even have to one way or the other proceed operating what you are promoting…
At Privy, we’ve been speaking to our prospects, companions, households and associates over the past week. We know most individuals need to help small ecommerce manufacturers as a substitute of an enormous company, however they don’t know the place to discover small ecommerce manufacturers to store.
That’s why we’re launching ShopSmallEcomm.com, the world’s first market for small ecommerce manufacturers.”
To be included, merely submit your retailer right here.
Skubana, a know-how associate offering multichannel stock administration and ERP options, is internet hosting a digital webinar with Cleveland Research Company, Deliverr, Feedonomics and Tinuiti.
The webinar is targeted on surviving COVID-19 as a market vendor and is out there on demand.
The staff shares, “COVID-19 is causing unprecedented challenges for brands and retailers. Supply chain disruptions, worker furloughs, and social containment strategies will greatly impact us for the foreseeable future. Learn the steps you can take today to survive this global pandemic and build a stronger, more resilient business.”
To register, merely click on right here and submit your data.
Search engine optimization (website positioning) is a core element of any ecommerce technique. Now that COVID-19 has pushed many manufacturers into the digital sphere, optimizing your website positioning has by no means been extra essential.
To assist small companies stand out in a sea of rivals, 1Digital, a HugeCommerce company associate, is providing a complimentary website positioning audit.
Klaviyo, a advertising automation platform, is taking it to social media to join with small companies.
The know-how associate is sharing content material and day by day metrics associated to COVID-19 on their Twitter account. You may give them a observe right here.
As you ponder one of the simplest ways to navigate a brand new regular and talk along with your prospects, we’ve taken just a few notes on displaying empathy to successfully and appropriately get your message throughout https://t.co/fBMfSvgL0w
— Klaviyo (@klaviyo) March 19, 2020
Facebook introduced on Tuesday, March 17 that they are going to be providing $100M in money grants and advert credit for up to 30,000 eligible small companies within the international locations the place they function.
These grants can do just a few issues on your small enterprise:
- Keep your workforce going robust,
- Assist with operational prices (like hire), and
- Allow you to concentrate on connecting with extra prospects.
Applications haven’t begun but, however ought to turn out to be out there within the coming weeks. You can join updates — or discover extra COVID-19 sources from Facebook — right here.
2. Discounts for small companies.
There are varied manufacturers and firms providing reductions on services or products that will assist what you are promoting via this powerful time — listed below are just a few.
Please be aware, we’ll proceed to replace this checklist as we study of extra!
Square simply launched their curbside pickup function for his or her point-of-sale retailers. Due to the heightened significance of social distancing, they’re waiving charges for the primary three months.
In addition, in case you are an present Square buyer, the corporate is refunding software program subscription charges for March 2020. This will probably be accomplished mechanically and requires no extra motion from what you are promoting.
As many firms have opted to go distant, video conferencing could also be a brand new instrument what you are promoting is determined by.
Lifesize, the world’s first international 4k video conferencing know-how, is providing free, limitless video conferencing to all international companies for six months.
three. Credits for small companies.
Credit issuers are additionally empathetic to the pressure COVID-19 is having on small companies. If you have got any loans or are a enterprise card holder via the next monetary establishments, you might have the option to get some aid.
For the following 30 days (topic to extension and starting on March 9, 2020), CitiBank is evaluating small enterprise card holders affected by COVID-19.
Potential help they’re providing on a case-by-case foundation consists of: payment waivers on month-to-month service charges and distant deposit seize and waived penalties for early CD withdrawal.
Through their Financial Hardship program, American Express has been waiving some late charges for private and enterprise card holders, evaluating on a case-by-case foundation. Businesses have seen success by contacting them via their chat perform.
The American Express Working Capital program may also present working entry to funds for affected small companies.
While not an official coverage, a number of small enterprise prospects have reported success in having late charges waived and rates of interest lowered based mostly on the results of COVID-19.
four. Free Online Courses.
While most of us are dwelling practising social distancing, it’s additionally a good time to make amends for our training. The following firms are providing free on-line programs for a restricted time — you don’t need to miss this!
Brit & Co
Brit & Co, a media firm targeted on inspiring, educating and entertaining actual girls with a inventive spirit, is providing their inventive courses free of charge via the top of March. Simply head on over to brit.co/study and use the code SELFCARE at checkout.
Blogging for Business
Hosted by Ahrefs, Blogging for Business will take you thru 10 tutorials to train you the way to develop your weblog past 100Okay month-to-month guests — and the way to convert your hundreds of readers.
Digital Marketer is providing a complimentary Lab membership for the month of March — which can be prolonged longer relying on how COVID-19 progresses.
Founder and CEO of Digital Marketer, Ryan Deiss, shares, “We believe that now is the time to give, so we simply want to give freely of what we have.”
What’s included in a Lab membership?
- 36 advertising checklists and execution plans,
- 11 certifications and grasp programs,
- Access to an unique, members-only Facebook group, and
- Weekly updates and dwell trainings.
Ivy League Courses
Have you all the time wished to take a course at an Ivy League faculty? Now is your likelihood.
There are at the moment 450 complementary programs on the next matters:
- Computer Science
- Data Science
- Art & Design
- Social Sciences
- Health & Medicine
- Education & Teaching
- Personal Development
Looking to broaden your YouTube channel? The platform is at the moment providing free programs via their Creator Academy. Topics span throughout getting began, content material technique, manufacturing, channel optimization and extra.
Twitter Flight School
Similar to YouTube, Twitter additionally can be providing complimentary training on their platform generally known as Twitter Flight School. Topics embody, however will not be restricted to, getting began with Twitter Ads Manager and creating and executing video campaigns.
U.S. COVID-19 Federal Relief and Resources for Businesses
As the pandemic has unfold throughout the United States, federal aid and sources have been put in place for companies. Here are a number of sources to assist relieve the detrimental enterprise results of COVID-19.
1. IRS Support.
Two phrases: unlucky timing. As the world faces the coronavirus pandemic, it’s additionally tax season. In hopes of bringing aid to U.S. companies, the Internal Revenue Service (IRS) is providing prolonged federal revenue tax fee deadlines for a lot of filers.
For taxpayers impacted by the COVID-19 pandemic, mark your calendars.
For many taxpayers, July 15, 2020 is the brand new due date for making federal revenue tax funds.
To be clear, the submitting deadline for many federal revenue tax returns stays April 15, 2020. If you might be owed a refund, the IRS encourages you to file as rapidly as doable.
If you can not file by April 15, 2020, you might also be eligible to request a six-month extension to file your federal revenue tax return.
2. Small Business Loans.
To fight COVID-19, the U.S. Small Business Administration is providing low-interest federal catastrophe loans to assist small companies in designated states and territories. At the time of this posting, the present rate of interest is three.75% for small companies and a couple of.75% for non-profits.
In order for what you are promoting location to be eligible for a low-interest federal catastrophe mortgage, your state or territory’s governor should coordinate with the SBA’s Office of Disaster Assistance to submit a request.
Consult the hyperlink above for a listing of states and territories which might be at the moment eligible. At the time of posting, the checklist was as follows:
- State of California.
- State of Connecticut with contiguous counties: Massachusetts — Berkshire, Hampden and Worcester; New York— Dutchess, Putnam and Westchester.
- District of Columbia with contiguous counties: Maryland — Montgomery and Prince Georges; Virginia — Alexandria City, Arlington and Fairfax.
- State of Maine with contiguous counties: New Hampshire — Carroll, Rockingham and Strafford.
- State of Montana with contiguous counties: Idaho — Clearwater, Fremont and Idaho; North Dakota — Divide and Williams; Wyoming — Park and Teton.
- State of Nevada with contiguous counties: Arizona — Mohave; Idaho — Cassia, Owyhee, Twin Falls; Oregon — Harney and Lake.
- State of New Mexico with contiguous counties: Arizona — Apache, Greenlee; Colorado — Archuleta, Costilla, La Plata, Las Animas, Montezuma; Texas — Andrews, Cochran, Deaf Smith, El Paso, Gaines, Hartley, Loving, Oldham, Winkler, Yoakum.
- State of Rhode Island with contiguous counties: Connecticut — New London, Windham; Massachusetts — Bristol, Norfolk, Worcester.
- State of Utah with contiguous counties: Arizona — Apache, Coconino, Mohave, Navajo; Colorado — Dolores, Mesa, Montezuma, Montrose, San Miguel; Wyoming — Sweetwater, Uinta.
- State of Washington with contiguous counties: Idaho — Benewah, Latah, Nez Perce; Oregon — Gilliam, Hood River, Morrow, Sherman, Umatilla and Wasco
- State of West Virginia with contiguous counties: Kentucky — Boyd, Lawrence, Martin and Pike.
Here’s what you want to know concerning the mortgage itself:
- This particular mortgage, generally known as SBA’s Economic Injury Disaster Loans, presents up to $2 million in help to small companies,
- May be used to pay fastened money owed, payroll, accounts payable and different payments that may’t be paid due to COVID-19, and
- Comes with the potential for long-term repayments — up to a most of 30 years.
It’s essential to be aware that the phrases of loans are decided on a case-by-case foundation, and are impacted by, amongst different concerns, every borrower’s capability to repay the mortgage.
Overall, these loans are an amazing useful resource as they’ve the ability to help your small enterprise because it battles the impacts of COVID-19.
Applicants are inspired to apply on-line for a catastrophe mortgage or you possibly can name 1‐800‐659‐2955.
three. Small Business Association.
The excellent news is that the SBA presents way more than loans.
The SBA presents sources akin to:
SBA has made it straightforward to discover all the knowledge you want for managing your small enterprise in the course of the COVID-19 disaster. This is a superb web page to bookmark in your browser and discover day by day updates.
four. State-by-State Business Relief and Resources.
In the United States, aid and sources to fight COVID-19 differ state-by-state.
We have created a reference sheet that features lots of the out there state particular sources. Please make the most of this sheet to discover your native aid and sources.
Global Resources for Navigating COVID-19
The medical disaster we face is felt world wide. If you might be promoting cross-border or are situated exterior of the United States, check out the next worldwide sources.
The Australian authorities launched an announcement on their financial response. Key takeaways included money circulation and tax help and help for apprentices and trainees.
In regards to money circulation and tax help, the federal government is introducing what’s referred to as ‘The Boosting Cash Flow for Employers’ measure which can present up to $25,000 again to sure small and
medium-sized companies. These funds will usually be tax free in Australia.
As for help for apprentices and trainees, eligible employers can apply for a wage subsidy of up to 50% of the apprentice’s or trainee’s wage for up to 9 months (between January 1, 2020 to September 30, 2020). The authorities believes it will assist help up to 70,000 small companies throughout the nation.
2. United Kingdom.
The United Kingdom is taking lively steps to help their small companies in the course of the present disaster.
Across the UK, the chancellor has accredited a small enterprise aid package deal which incorporates, per the authorities web site:
- “Statutory Sick Pay aid package deal for SMEs,
- 12-month enterprise charges vacation for all retail, hospitality and leisure companies in England,
- Small enterprise grant funding of £10,000 for all enterprise in receipt of small enterprise fee aid or rural fee aid,
- Grant funding of £25,000 for retail, hospitality and leisure companies with property with a rateable worth between £15,000 and £51,000,
- The Coronavirus Business Interruption Loan Scheme providing loans of up to £5 million for SMEs via the British Business Bank, and
- A brand new lending facility from the Bank of England to assist help liquidity amongst bigger companies, serving to them bridge coronavirus disruption to their money flows via loans the HMRC Time To Pay Scheme.”
Justin Trudeau, Canada’s Prime Minister, addressed small companies impacted by COVID-19 in a latest assertion revealed on the federal government’s official web site. The nation is providing help in a number of methods, together with:
- Allowing sure companies to defer sure revenue tax funds till after August 31, 2020, and
- Increasing out there credit score for Canadian companies via the Business Credit Availability Program which can present greater than $10 billion of extra help.
In addition, BDC, Canada’s solely financial institution devoted to entrepreneurs, has stepped up to provide extra sources for companies affected by COVID-19.
Per their web site:
“Effective March 18, 2020, new aid measures for certified companies embody:
- Working capital loans of up to $2 million with versatile phrases and fee postponements for up to 6 months for qualifying companies,
- Postponement of funds for up to 6 months, freed from cost, for present BDC shoppers with whole BDC mortgage dedication of $1 million or much less,
- Reduced charges on new eligible loans, and
- Additional particulars concerning Business Credit Availability Program (BCAP) measures, together with trade particular help, to be introduced within the coming days.”
four. New Zealand.
The New Zealand authorities has introduced it would support small companies via an financial response package deal which incorporates:
- A wage subsidy scheme,
- Leave and self-isolation help,
- Business money circulation and tax measures, and
- A wider $12.1 billion package deal.
If what you are promoting is experiencing tax-related points, Inland Revenue has a mess of how they could have the option to assist.
In addition, New Zealand companies are inspired to contact their financial institution for monetary recommendation and help on matters akin to principal funds and loans and gaining entry to short-term funding.
Italy has skilled the toughest hit exterior of China all through the COVID-19 pandemic. Small companies are struggling due to an excessive quantity of uncertainty (and main enterprise problems) — as well as to the acute modifications to day by day life.
The authorities has ordered a nation-wide lock down, forcing companies each small and huge to discover enterprise options — in a single day. With Italy being a enterprise hub for big manufacturing industries, like trend, provide chain delays are one of many greatest challenges.
The actuality? Italian companies have gotten rapidly overwhelmed as they face huge provide chain hurdles.
To fight this problem, on Monday, March 16, 2020, the Italian authorities accredited a €25 billion financial package deal.
According to Vogue Business, this package deal consists of “a deferment of contributions, tax and tax withholdings due on March 16-31, 2020 for entities that declare a turnover of less than €2 million and for those supply chains most harshly hit by the emergency. The decree also suspends mortgages and loan repayments and freezes collective dismissals.”
Connect With Your Community
Now greater than ever is the time to join along with your prospects.
How are they feeling? How are you able to present worth and help throughout this tough time?
Creating a optimistic area on your prospects can assist strengthen your group. In addition, hear to methods your prospects need to help you. Offer them transparency into the massive challenges what you are promoting faces and even perception into the little issues — like adapting to work at home life.
No matter the trade what you are promoting serves, there are methods to nurture and faucet into the group. Lean into that.
Address COVID-19 along with your prospects in a uncooked, empathetic tone — you’ll be shocked by the optimistic responses coming your approach.
This is a attempting time for small companies world wide.
These sources are the preliminary step to creating a strong marketing strategy to fight COVID-19.
As all the time, we’re right here to provide help and can proceed to do our half in offering sources to assist what you are promoting come out of this pandemic even stronger.
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