Home / Apple / Facebook targets Pinterest users with its new ‘Hobbi’ experimental app

Facebook targets Pinterest users with its new ‘Hobbi’ experimental app

Facebook targets Pinterest users with its new ‘Hobbi’ experimental app

Facebook’s experimental initiatives group, known as the NPE Team, has launched its newest software right now. Dubbed Hobbi, the app is designed as a option to allow you to doc your private initiatives and hobbies.

As TechCrunch explains, Hobbi takes many cues from Pinterest, but it surely goes a lot additional. It’s designed to “help hobbyists organize photos of their own projects into themed collections.” For occasion, you’ll be able to create completely different themed collections for arts and crafts, recipes, cooking, and extra.

What differentiates Hobbi from different Facebook apps, in addition to Pinterest, is the shortage of a social networking element. Essentially, the app is there so that you can set up your hobbies and concepts, and the one social element is the power to create a “video highlight reel” to share through different platforms.

The Information has some extra element on the New Product Experimentation staff at Facebook behind this app:

Hobbi was made by a skunkworks staff inside Facebook referred to as New Product Experimentation, which is tasked with inventing new social and associated providers to both perform as standalone apps or be folded into the corporate’s already-established merchandise.

Facebook has mentioned that apps created by the NPE Team may “change very rapidly and will be shut down if we learn that they’re not useful to people.”

You can obtain the new Hobbi app from the App Store right now.

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