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Fun With Charts: Apple’s turnaround decade

Fun With Charts: Apple’s turnaround decade

Last week I adopted a thread from my chart concerning the development of Apple’s Services and Wearables classes and ended up marveling on the spectacular development Apple skilled through the 2010s.

Which bought me enthusiastic about a long time. Because whereas it’s true that Apple’s complete income grew sixfold within the 2010s, this was a decade that adopted an much more exceptional decade, the place Apple went from shedding cash  to creating it hand over fist.

So right here’s final week’s chart, spanning 2009 to 2019:

A decade of Apple revenue.

Pretty good decade, all issues thought of. But right here’s the identical chart for 1999 to 2009:

Apple revenue 1999-2009

The rocket actually didn’t obtain liftoff till 2004, as iPod gross sales went wild and the Mac benefited from the halo impact. And then, after all, the iPhone started considerably contributing in 2008 and 2009. Still, measured from 1999 to 2009, Apple’s complete income grew sevenfold, extra development even than between 2009 and 2019.

Rolling it collectively, right here’s a two-decade view of Apple complete income:

Apple revenue 1999-2019

As enjoyable as it’s to interrupt issues up by even a long time, Apple’s largest development decade was truly 2006 by way of 2015. 2015’s complete income of $234 billion was twelve instances the $19 billion in income Apple generated ten years earlier than.

On the size of this chart, the rise of income within the earlier decade comes off as nearly flat—as a result of whereas it was spectacular within the context of Apple’s enterprise on the time, it may’t take into consideration the fast inflationary interval between 2011 and 2015 that took Apple from a $65 billion enterprise to a $234 billion one.

The previous 5 years have been comparatively flat for Apple, although I’ll level out that the $26 billion development in income between 2015 and 2019 would’ve been the scale of Apple’s complete enterprise the 12 months the iPhone got here out. You can see why growth-focused buyers aren’t as pleased with Apple at this time as they have been with Apple in 2015.

On to the following decade: Apple’s monetary outcomes for its fiscal first quarter of 2020 might be launched on Tuesday.

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