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Fun With Charts: When Apple was in the red

Fun With Charts: When Apple was in the red

So I was researching my chart about Apple in the 2000s after I got here throughout a exceptional historic doc on Apple’s web site:

CUPERTINO, California—January 15, 2003—Apple® right this moment introduced monetary outcomes for its fiscal 2003 first quarter ended December 28, 2002. For the quarter, the Company posted a internet lack of $eight million, or $.02 per share. These outcomes examine to a internet revenue of $38 million, or $.11 per diluted share, in the year-ago quarter. Revenues for the quarter have been $1.47 billion, up 7 % from the year-ago quarter, and gross margins have been 27.6 %, down from 30.7 % in the year-ago quarter. International gross sales accounted for 43 % of the quarter’s revenues.

That was 17 years in the past. And it was the final time Apple misplaced cash in a fiscal quarter.

Apple really misplaced cash in each fiscal 2001 and 2002. Our reminiscence of Apple’s historical past entails Jobs returning in 1997, the iMac in 1998, and the iPod in 2001, main the firm into an excellent future. The truth is, after a number of years of a return to profitability, Apple went in the gap in 2001 and 2002. The iPod started to choose up pace in 2003, and after two years of modest income, issues began rising after which exploded with the launch of the iPhone.

Here’s one other enjoyable notice from that 17-year-old press launch:

Apple shipped 743 thousand Macintosh® models throughout the quarter, about even with the year-ago quarter.

Apple generated $1.1 billion in income off of these 743,000 Macs. Apple doesn’t launch Mac unit gross sales figures anymore, however on its most up-to-date fiscal quarter, Apple generated $7.2 billion in Mac income. So whereas the story of Apple from 2003 to right this moment is known as a story of the iPod after which the iPhone, in the background the Mac enterprise elevated by a complete lot.

And Apple doesn’t lose cash anymore.

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