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Google CEO Adds His Voice to AI Regulation Debate | Tech Law

Google CEO Adds His Voice to AI Regulation Debate | Tech Law

By John P. Mello Jr.

Jan 21, 2020 four:00 AM PT

Sundar Pichai, CEO of Google and mother or father firm Alphabet, on Monday known as for presidency regulation of synthetic intelligence know-how in a speech at Bruegel, a suppose tank in Brussels, and in an op-ed within the Financial Times.

There is not any query in Pichai’s thoughts that synthetic intelligence must be regulated, he reportedly mentioned in Brussels. The query is what would be the finest strategy.

Sensible regulation ought to take a proportionate strategy, balancing potential hurt with potential good, he added, and will incorporate present guidelines, such because the EU’s General Data Protection Regulation.

“We need to be clear-eyed about what could go wrong,” Pichai wrote in his FT column. “There are real concerns about the potential negative consequences of AI, from deepfakes to nefarious uses of facial recognition.”

He pledged to be a useful and engaged companion to regulators, and provided them Google’s experience, expertise and instruments to navigate the problems surrounding AI.

“AI has the potential to improve billions of lives, and the biggest risk may be failing to do so,” he wrote. “By ensuring it is developed responsibly in a way that benefits everyone, we can inspire future generations to believe in the power of technology as much as I do.”

‘Pretty Weak Sauce’

Pichai’s editorial is “pretty weak sauce,”
wrote entrepreneur, journalist and creator John Battelle in Searchblog, however he did discover one in every of Pichai’s statements worthy of notice: “Companies such as ours cannot just build promising new technology and let market forces decide how it will be used.”

Pichai is late in coming to that realization, Battelle urged.

“I wish Google, Facebook, Amazon and Apple had that point of view before they built the AI-driven system we now all live with known as surveillance capitalism,” he wrote.

Pichai is appropriate when he says AI should be regulated, noticed Greg Sterling
vice chairman of market insights at Berlin-based
Uberall, a maker of location advertising options.

“Society cannot allow technology companies to self-regulate with technology that can be easily abused,” Sterling informed the E-Commerce Times. “It’s already happening in China and elsewhere.”

That mentioned, what kinds the precise regulation takes, and the way world the consensus will are open to query, he famous.

“In the U.S., at least, the government needs to consult with a wide array of experts and then come up with legislation and regulations that permit innovation but don’t allow these technologies to be used for discriminatory purposes,” Sterling mentioned.

“Decisions about hiring, healthcare, insurance and so on should not be made by AI, which has no morality, no ethics, and no sense of social good,” he continued.

“Machine learning and AI will do whatever they’re programmed to do — whatever the algorithms dictate,” added Sterling. “Humans must set limits on the application of these technologies and absolutely draw bright lines around certain use cases to prevent their abuse by unscrupulous actors. ”

Building Blocks of Sensible Regulation

“What I most appreciated about Sundar Pichai’s piece is his acknowledgment that AI principles documents will be an important source of norm building, and facilitate the creation of sensible regulation,” Jessica Fjeld, assistant director of the Cyberlaw Clinic at Harvard’s Berkman Klein Center for Internet & Society, informed the E-Commerce Times.

Three dozen distinguished AI ideas paperwork fashioned the premise for a report on AI ethics that Fjeld and Nele Achten, Hannah Hilligoss, Adam Christopher Nagy and
Madhulika Srikumar launched final week.

In the paperwork, the researchers discovered eight widespread themes that might type the core of any principle-based strategy to AI ethics and governance:

  • Privacy — AI methods ought to respect the privateness of people.
  • Accountability — Mechanisms should be in place to guarantee AI methods are accountable, and cures should be in place to repair issues after they’re not.
  • Safety and Security — AI methods ought to carry out as supposed and be safe from compromise.
  • Transparency and Explainability — AI methods must be designed and carried out to enable oversight.
  • Fairness and Nondiscrimination — AI methods must be designed to maximize equity and inclusivity.
  • Human Control of Technology — Important choices ought to stay below human evaluate.
  • Professional Responsibility — Developers of AI methods ought to be sure that to seek the advice of all stakeholders within the system and plan for long-term results.
  • Promotion of Human Values — The ends to which AI is devoted and the means by which it’s carried out ought to promote humanity’s nicely being.

The eight themes contribute a view that’s moral and respectful of human rights to the foundational necessities for AI, the researchers famous.

“However, there’s a wide and thorny gap between the articulation of these high-level concepts and their actual achievement in the real world,” they added.

Difficult to Regulate

As decided as regulators could also be to preserve AI on a brief leash, they might discover the duty a frightening one.

“The reality is that once technology is introduced, people are going to experiment with it,” noticed Jim McGregor, principal analyst at Tirias Research, a high-tech analysis and advisory agency based mostly in Phoenix.

“The whole idea of regulation is foolish. AI is going to be used in good ways and bad ways,” he informed the E-Commerce Times.

“You hope that you can limit the bad, and that people have respect and integrity in using and developing the technology — but mistakes will be made, and some people will use it nefariously,” McGregor mentioned. “Just look at what Google, Facebook and other companies have done with their technologies for tracking people, monitoring information and sharing data.”

Regulating AI will turn out to be more and more tough because it spreads, he added.

“By 2025, you’re not going to be able to buy a single electronic platform that doesn’t use artificial intelligence for something, whether it’s local, in the cloud or a hybrid solution,” McGregor predicted.

“It could be for something as simple as managing battery power to as complex as operating an autonomous vehicle,” he mentioned. “Whenever a new technology comes out, there’s always this knee-jerk reaction from some segments of the population that says, ‘It’s bad. Everything new is bad.’ In general, though, technology has benefited mankind.”


John P. Mello Jr. has been an ECT News Network reporter
since 2003. His areas of focus embrace cybersecurity, IT points, privateness, e-commerce, social media, synthetic intelligence, huge knowledge and shopper electronics. He has written and edited for quite a few publications, together with the Boston Business Journal, the
Boston Phoenix, Megapixel.Net and Government
Security News
. Email John.

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