Google is testing search results with lots of pictures and almost no words
Google is testing a brand new web page design for desktop search results, and it is a slightly jarring method of viewing info. When performing a Google search from a desktop pc, some customers are being given the cellular AMP search results, however with even fewer words than you may discover on a cellular system. The end result is a string of search results littered with fairly pictures and little greater than a headline to determine the search lead to query.
When pasting the brand new results subsequent to the web page design that most individuals will expertise at the moment, the distinction is substantial, to say the least. While the brand new design is a approach to spotlight some beautiful imagery, it takes away a major quantity of info that will assist customers determine precisely what they’re in search of earlier than they click on a hyperlink. On the constructive facet, this new results web page offers stark visible variations between web sites, whereas the present results web page has no actual visible identifiers between results. In the pictures beneath, the brand new visible design on the left, whereas the present design on the precise.
Google loves testing new designs and ideas and usually undergoes what’s known as “A/B testing”, the place a set of customers will obtain one check design, whereas one other group of customers receives a distinct design. So far we have solely seen one new results web page amongst those who work at Android Central, but it surely’s very seemingly there’s no less than one different check occurring proper now.
Google lately rolled again a minor search web page redesign after stark criticism as a consequence of the truth that the use of “favicons” made common search results look too visually much like advertisements. If there’s any single factor we are able to spotlight as a constructive of this new design present process testing, it is that common search results look completely nothing like advertisements, as evidenced within the full-page view comparisons above.
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