How To Fix Your Google Shopping Feed Without Going Crazy
A Google Shopping feed that works is the factor that’s preserving you from the enjoyable a part of promoting watching gross sales are available in 🤑
Some fortunate folks handle to get their product feed engaged on the primary attempt. But because you’re right here studying this text, I guess you’re not one among them.
It’s not rocket science, however it may be very difficult to know what to repair after which to search out the place to repair it.
I’ve arrange tons of of Shopping campaigns and I’ve encountered most issues not less than as soon as.
So on this article, I’ll take you thru the varied components of a procuring feed, the way you keep away from these devilish errors and easy methods to get to repair them as rapidly as potential.
Here is what we’ll cowl in case you wish to soar forward:
Part 1 – Basic Google Shopping Feed Fixes
Let’s begin with the simplest half, the identify.
The feed you want for Google Shopping is thought below a ton of various names: service provider heart feed, google procuring feed, product information feed, product feed, information feed, and so on.
Those may sound sophisticated however all of those are the identical factor: a file with all the product data of your retailer in a format that may be learn by one other system.
These sorts of feeds are utilized by a whole lot of completely different programs. But if you wish to promote your merchandise in Google Shopping, you’ll want to stick to Google’s necessities.
Google Shopping Product Data Specification
Google has a lengthy checklist of specs that explains which information they want and in which format they want it in.
If you’re having issues along with your Google Shopping feed, that is in all probability the place issues go fallacious.
The precise necessities rely on the kind of merchandise that you simply promote or the nation you’re promoting in.
In what follows, I’ll describe all the required gadgets. You received’t want to concentrate to all of those, however if you happen to’re caught, going by means of this checklist and understanding what goes on behind the scenes may offer you a clue easy methods to repair it.
The product id is the quantity you employ in your retailer to determine a particular merchandise. It’s essential that the quantity is exclusive in your product feed. You can use your SKU quantity or the id generated by your retailer platform.
If you wish to promote in the identical nation in a number of languages, you need to use the identical product id for a similar merchandise in a special language.
For the product title attribute, you may describe your product in as much as 150 characters.
Be certain to incorporate a very powerful key phrases initially, as a result of Google typically will present solely the primary 35 characters, as you may see within the screenshot under:
In the Google Shopping portal, an even bigger product title as much as 75-100 characters is proven. But the vast majority of folks received’t see this web page:
The product title is among the product attributes with the most important affect. So be sure to embrace import product particulars like model, colour, materials or measurement.
Pro tip: product feed title often is also a title with a whole lot of search engine optimization advantages
Avoid promotional textual content in your titles like Free Shipping or Limited provide.
The product description is the place you give all of the product particulars a buyer cares about: options, dimensions, use circumstances, and so on.
These descriptions don’t present up within the search outcomes, however they do within the Shopping portal (it is a tab of the search outcomes web page).
You have as much as 5000 characters, however only some of these will really present. In the screenshot, about 175 characters are proven. If we test the vendor’s web site, the product description has over 1400 characters.
So use the restricted actual property well. Get your most essential level throughout first. And though the remainder of the product description won’t be seen, it might assist Google to grasp what different key phrases your product can be related to seem for.
As with the title, keep away from promotional textual content.
The google product class attribute tells Google which class your product belongs to.
The class attribute is now not required. If you don’t decide a class, Google will decide essentially the most acceptable on mechanically:
This function hasn’t been round for too lengthy, however Google’s guesses of the product classes that I’ve seen have been fairly correct.
If you wish to provide the information your self, you may solely use the pre-defined values from the Google Product Taxonomy checklist. Don’t simply accept the very best stage class, attempt to be as particular as potential.
Example: you’re promoting a jersey for biking:
Don’t accept the final class: Apparel & Accessories > Clothing > Activewear
But be as particular as potential: Apparel & Accessories > Clothing > Activewear > Bicycle Activewear > Bicycle Jerseys
Being as correct as you may assist to extend your visibility.
If you’re promoting bundled merchandise, decide essentially the most acceptable class.
The product sort is one other class indicator. It’s not required however extremely beneficial. This one is especially used for the group of your Shopping campaigns.
You’re additionally not restricted to the classes that Google has, so you may create your personal subcategories to make the group simpler.
If you do use this, you’ll want to embrace the complete string. In the instance above, perhaps your retailer solely sells biking jerseys. So you could possibly have:
Apparel & Accessories > Clothing > Activewear > Bicycle Activewear > Bicycle Jerseys > Woollen Jerseys
Apparel & Accessories > Clothing > Activewear > Bicycle Activewear > Bicycle Jerseys > Nylon Jerseys
You have to offer a direct hyperlink to the product web page (not your homepage) and it has to incorporate the https:// (or http://) half. If you will have a particular web page for cell visitors, you may provide that hyperlink through the mobile_link attribute.
This is the primary product picture. If you will have a number of pictures, use the additional_image_link attribute.
It’s greatest to make use of the highest quality picture you will have, ideally 800px x 800px, however greater is all the time higher. Ideally, the shot must be of the product on a white background.
Don’t attempt to be intelligent by including additional textual content or logos to the picture, that received’t work.
But do take a look on the present search outcomes. It occurs typically that every one merchandise have the identical picture, typically dropshippers that use the product pictures provided by the producer. That signifies that you could possibly stand out with a special angle or greater high quality picture. This is precisely what anime retailer DokiDokiDesu did.
Let’s check out one other instance of this tactic:
The product situation is a required attribute for all merchandise. Options: new, used or refurbished
The product availability is a required attribute for all merchandise. Options: in inventory, out of inventory or preorder.
Note that gadgets obtainable for preorder are eligible to point out in Google Shopping. If you wish to stop this, you’ll want to alter this in your product feed.
The product value + foreign money is a required attribute for all merchandise. For instance 15.00 USD. The foreign money must match the nation you’re creating the feed for.
You want to incorporate VAT into your value, besides if you happen to’re focusing on the USA, Canada or India.
The sale_price attribute to speak a particular deal on a product. It is an non-obligatory attribute with the identical necessities of the product value attribute.
Common mistake #1
The attributes situation, availability, gross sales value, and value are fairly simple, however Google may be very strict concerning the accuracy of all the information in your product feed.
What you set in your feed must match the information in your web site. If the value doesn’t match, a product will get disapproved.
To keep away from this, ensure to replace your Google Shopping feed is up to date continuously. Check within the Automation part under for some instruments that make this course of simpler by integrating along with your retailer.
Gtin or Global Trade Item Number is a novel product identifier. You in all probability know these higher as barcodes. Depending on you the place you might be situated or supply your merchandise from, you’ll use a special system:
- UPC: 12 digit quantity primarily utilized in North-America
- EAN/UCC: eight,13 or 14 digit quantity primarily used exterior North America
- JAN: eight or 13 digit quantity utilized in Japan
- ISBN: distinctive identifier for books
If you will have a number of choices, for instance, a UPC code or an EAN quantity, you need to use both of them.
If you might be promoting a multipack or bundle, use the gtin of one of many merchandise.
The model identify of the corporate that created the product. Don’t embrace your personal retailer identify or the identify of your distributor. If it’s a product that you’ve got created your self and also you’ve purchased a UPC/EAN barcode from a celebration like GS1, do add your model identify right here.
Mpn or Manufacturer Part Number. This is a quantity supplied by the producer of the product. It’s required for merchandise that don’t have a sound gtin quantity.
The identifier_exists attribute signifies whether or not a product identifier exists for this product. Here is easy methods to use it:
- You resell gadgets which have a gtin / mpn and a model: identifier_exists must be set to TRUE
- You promote previous or customized gadgets: identifier_exists must be set to FALSE (Google then received’t require a gtin, mpn quantity or model for these merchandise in your information feed)
If you don’t present a worth, Google will set it to TRUE.
Don’t attempt to be intelligent and set the identifier_exists to FALSE to keep away from having to search for or enter all of the product identifiers. Google actually wants this data to match you with the fitting search queries.
Common mistake #2
For most merchandise, Google requires 2 out of three product identifiers. These are the next attributes: model, gtin or mpn.
Because a whole lot of sellers can have completely different product titles or descriptions, Google makes use of these product identifiers to determine which merchandise are the identical.
If you don’t provide the right data, your merchandise is likely to be disapproved, or it would fail to get clicks. This means it’s in your personal curiosity to do the legwork to incorporate these product identifiers.
If you haven’t been utilizing gtin or mpn identifiers, test along with your suppliers, they need to be capable to present them.
But I’ve additionally had many circumstances the place a provider didn’t know or didn’t have any product identifiers.
For instance, I attempted to search out the UPC variety of an Anker Powercore 13000 energy financial institution. I opened up upcitemdb. The screenshot under reveals me all the completely different product variations.
I assume Google has the same database.
If you don’t add the product identifiers to your procuring feed, Google will match your merchandise primarily based on the product titles.
So in case your product title is “Anker Powercore 13000 power bank”, Google will present Shopping advertisements with searches for energy financial institution.
But there are a whole lot of different methods to explain this product: battery pack, exterior battery, and so on. Thing is that your rivals are in all probability utilizing a whole lot of these key phrases. And if you happen to use the identical product identifiers as your rivals, you’re capable of faucet into this multitude of searches.
Special product attributes
Besides many of the required attributes lined above, some classes or circumstances require you so as to add extra data into your product feed.
The item_group_id attribute is important if you happen to’re promoting a product that is available in a number of variations like a special colour or measurement.
The attribute signifies to Google that there’s one “core product”, with small variations. It permits clients to discover variations proper in Google Shopping:
Each of the merchandise which have the identical item_group_id must have one product attribute that differs
- Green chinos 32: item_group_id: chino12 – colour: inexperienced – measurement: 32 – age_group: grownup
- Green chinos 34: item_group_id: chino12 – colour: green- measurement: 34- age_group: grownup
- Brown chinos 34: item_group_id: chino12 – colour: brown- measurement: 34- age_group: grownup
- Blue chino 32: item_group_id: chino12 – colour: blue – measurement: 32- age_group: grownup
Below I’ll cowl every of the attributes which might be used within the variations.
The colour attribute is required for all attire gadgets and indicated the colour. The worth you could present to Google must be the precise colour spelled out: black gray, teal, and so on.
If you will have a number of colours, you may present as much as three colours by placing a slash in between colours. For instance: yellow/inexperienced/white
The gender attribute signifies the gender the product is for.
Possible values are male, feminine or unisex.
The measurement attribute signifies the product’s measurement. Multiple values are supported, however it’s important to keep constant throughout variations.
In our instance above we have been utilizing the scale for the pants: 28, 29, 30, 31, 32, and so on.
If you’re additionally promoting sneakers you need to use the frequent shoe measurement in your area: 7, 9, 9.5, 10, 10.5, and so on.
Also, S, M, L, XL are potential.
If the product incorporates 2 measurement dimensions, like a pair of pants, you may mix them separated by a slash: 32/34 for instance (the place 32 is the waist and 34 is the size)
The age_group attribute is required for all attire gadgets and it signifies which target market the product is supposed for. Possible values are:
- new child: Zero-Three months
- toddler: Three-12 months
- toddler: 1-5 years
- youngsters: 5-13 years
- grownup: 13 years & up
These values will assist Shopping match merchandise to go looking queries like “sun hat baby 7 months”
So normally, you’ll use set age_group to grownup. Note that that is completely different from the grownup attribute, which is defined under.
The grownup attribute is required if the merchandise comprise nudity or sexually suggestive content material. in case your product doesn’t comprise this, you don’t want to provide it, it’s set to no as default.
Often that is linked to a checkbox in your retailer’s back-end. I’ve had one shopper the place this was all switched on by mistake, which precipitated the merchandise to not be proven. So ensure this one is just turned on if it must be.
To end, I wish to point out the custom_label attribute. These are additional items of data you may add to your product feed. Adding customized labels to your Google procuring campaigns takes you past the setup and into the optimization realm of your Shopping campaigns.
But I needed so as to add them right here in case you wish to present additional data to your feed.
The Google Shopping Policies
Besides all the required product attributes, there are additionally some meta necessities you could take note of. These are the varied Shopping insurance policies.
Violating these insurance policies is what will get your Google Merchant Center account suspended. I’ll cowl every of them under and present you easy methods to repair them.
Prohibited or Restricted product coverage
If you might be promoting merchandise which might be closely regulated or not allowed on Google (classes like alcohol, grownup content material, tobacco, counterfeit items, weapons, medication, copyrighted content material, and so on.) you could possibly run into a lot of these errors.
So if you happen to’re unsure about your merchandise, test the checklist of prohibited or restricted gadgets.
This can change relying on the nation you’re promoting in. So if you happen to’re increasing internationally, the grounds for disapproval is likely to be completely different.
Landing web page coverage
Google needs the absolute best expertise for a person in your web site. If the hyperlink you present to the touchdown web page is damaged or returns a special sort of server error, that product or your complete feed may get disapproved.
A second frequent error on this class is sending the person to the homepage as a substitute of the precise product web page.
Welcome gates or popups that block the entire web page are additionally not allowed by Google. So if you happen to do use a popup, ensure it’s simple for the person to get round it.
Check the checklist of touchdown web page restrictions.
Return and Refund coverage
You have to have clear data in your web site on how a buyer can get a refund or how she will return an order.
If you don’t have these insurance policies in place, your feed will likely be suspended, and if it stays unsolved, your account suspended.
You want to offer correct and full data on the subject of the service (quick, gradual, categorical, insured, and so on.) and related prices.
If you might be transport from exterior the nation you might be focusing on you could present clear details about the value and kind of service. Also, be clear about additional customs charges that is likely to be utilized to the order.
The fundamental pondering behind this coverage is: don’t shock your buyer. Be clear what to anticipate and what it’s going to value.
You’re capable of set Shipping charges on the extent of your Google Merchant Center account, or on the product stage. I favor managing all the pieces within the GMC settings, that retains all the pieces neatly organized.
In most international locations, the value you present in your feed will embrace VAT. Only within the United States you’ll have to configure the tax settings in Google Merchant Center: which states do you owe tax in, what share, and so on.
Going by means of all these attributes, I hope you’ve noticed the errors you have been making earlier than and have managed to repair them in your back-end.
If your account acquired suspended and also you’ve mounted the problems that led to that suspension you may request an account assessment.
In my expertise, Google is absolutely fast (a few hours as much as Three days) to raise an account suspension if you happen to’ve put within the work to repair the issues. Be conscious that it is a handbook course of, so there will likely be an precise particular person your account. If you’re sloppy, lazy or didn’t make any modifications, reviewing might take longer and longer or your account suspension may very well be everlasting! If your suspension is lifted, you continue to may get some errors for the feeds which might be in your Google Merchant Center account. Once you see errors pop up, you’ll have a few days to repair them or delete the feed out of your account. But if the errors pile up and also you don’t repair them, you’re in your solution to an account suspension.
Part 2 – Fixing Errors In Google Merchant Center
All of the knowledge above will already enhance your information high quality and shed some mild on any insurance policies you is likely to be violating.
When you’re fixing your feed, you need to use the Diagnostics overview within the Products part of Google Merchant Center to see if you happen to’re making progress and point out what different issues you could repair.
There are Three sorts of points that may happen:
These are points that have an effect on your complete account. For instance, an unclaimed web site, no Adwords account linked or a lacking return & refund coverage.
These issues are associated to the fetching, importing or processing of feeds.
These are the majority of the problems you’re making an attempt to repair with this text, primarily associated to the information high quality.
Clicking on every part will define precisely what’s fallacious and what you are able to do to repair them.
Not each drawback has the identical significance, In Merchant Center there are Three various kinds of issues:
- Errors: important issues that should be addressed asap
- Warnings: essential issues to repair once you’re accomplished with the errors. These will typically improve visibility
- Notifications: recommendations to optimize your product feed
Here is a have a look at a Google Merchant Center account with its share of issues:
Part Three – Advanced Google Shopping Feed Fixes
By now you must have been capable of repair rather a lot your feed points.
But some issues require a special method. In this part, I’ll sort out these with completely different approaches and new instruments that may assist.
Creating a procuring feed from scratch
If you’re unable to get any of the integrations or feed turbines to work, typically you could get again to fundamentals to search out the underlying concern.
With procuring feeds, which means creating a brand new easy product feed from scratch the place you may management every variable.
You can do that once you’re creating a brand new feed in Google Merchant Center. Google will generate a brand new spreadsheet that’s linked to your GMC account and which detects any modifications and mechanically updates the knowledge in your product feed.
This is a really time-consuming method, plus all the information must be up to date as quickly as one thing modifications in your retailer. So I solely use this method if merchandise not often change or if I have to troubleshoot why a particular product feed received’t work.
There is also an official google procuring feed template. It’s a duplicate of the template that you simply’ll get from Google Merchant Center if you happen to use Google Sheets on your product feeds. Be certain to additionally test tab 2 within the doc referred to as Example. This will illustrate easy methods to use the template.
Product variations, Bulk Changes & Multiple Feeds
Luckily, you don’t must undergo the above to create your procuring feed. Most ecommerce platforms can have some sort of integration with Google Merchant Center. Shopify, for instance, has its personal free app that pushes your merchandise into Merchant Center.
And for some shops, that’s all they want. But in some circumstances, you want additional flexibility or options that these fundamental setups are too restricted.
To me there are a few options that make coping with product feed rather a lot simpler:
- Properly deal with product variations
- Ability to rapidly make (bulk) modifications
- Manage a number of product feeds
- Take benefit of customized labels
- Use optimized feeds for Bing, Facebook Ads, and so on.
Some of those or must-haves, others will prevent a while.
There are a ton of instruments on the market that may make it easier to do that (skip forward for a giant checklist of them). They all work within the following approach:
- Grab product information from the shop (through an app, plugin, extension, API, and so on.)
- Ability to edit information in your product feed through the software
- Push feed(s) to Google Merchant Center
All instruments under will do #1 and #Three. But not all will do #2.
With the free or low-cost ones (apart from Feed Rules), you don’t have the power to edit any of the information in your product feed earlier than it will get pushed to Google Merchant Center.
That means no bulk modifications, a number of product feeds or customized labels.
These typically have the options that actually make the distinction. They go below various completely different names: information feed administration software program, feed administration, procuring feed platform, and so on.
Data feed administration software program
The important profit of those comes out once you’re managing a number of product feeds. That will be google shoppings feeds for a number of international locations or a feed for Google and one other for Bing Shopping.
These are the primary suppliers of this software program:
You’ll see the pricing varies broadly between the completely different instruments. Don’t decide purely primarily based on value. If you’re considering any of those instruments, join a trial and discover what they will do for you.
Pro tip: most of them will embrace a free setup, which can make it easier to get your product feeds prepared very quickly!
Google Merchant Center Feed Rules
Feed Rules is a little-known function in Google Merchant Center can do among the issues these platforms can, the one distinction is that you are able to do it totally free.
You can use these so as to add new data to your Google Merchant Center information feed and make bulk modifications. In the screenshot above, I’ve used the performance so as to add a customized label to the feed, relying on the product sort.
Google Shopping Feed for Shopify
A fast search within the Shopify app retailer reveals you’ve acquired loads of decisions:
Opinions over which one is the most effective range. I’m a giant fan of the usual Google Shopping app by Shopify. it was buggy however they’ve labored arduous during the last couple of years to enhance it.
Here is the checklist of strong choices:
- Google Shopping app by Shopify (free – by Shopify) – hyperlink
- Feed For Google Shopping (paid – Simprosys InfoMedia) – hyperlink
- Google Ads & Google Shopping (free & paid – Clever Ecommerce) – hyperlink
- ShoppingFeeder (free & paid – ShoppingFeeder) – hyperlink
Google Shopping Feed for WooCommerce
To generate your procuring feeds on WooCommerce, there are lots of plugins on the market. Two of our favorites:
Google Shopping Feed for Magento
To get your Magento product feed working, there are many extensions obtainable:
- Google Shopping Feed – M1 (paid – Magmodules) – hyperlink
- Google Shopping – M2 (paid – Magmodules) – hyperlink
- Simple Google Shopping – M1 (paid – Wyomind) – hyperlink
- Simple Google Shopping – M2 (paid – Wyomind) – hyperlink
Google Shopping Feed for BigCommerce
BigCommerce now helps Google Shopping on all plans through the Sales&Orders app.
Other BigCommerce apps that may make it easier to with Google Shopping:
Google Shopping Feed for 3dcart
3dcart additionally provides Google Shopping help with a wide range of modules:
- Automatic Google Shopping Feed (paid – 3dcart) – hyperlink – screenshot appears prefer it +5 years previous, so don’t know concerning the high quality of the app
- DataFeedWatch (paid) – hyperlink
- GoDataFeed (paid) – hyperlink
- Sales&Orders (paid) – hyperlink
Google Shopping Feed for Prestashop
- Google Shopping Merchant Center Module (paid) – hyperlink
- Google Shopping Export (paid) – hyperlink
- Google Shopping Feed in Three min (paid) – hyperlink
Master the refined tweaks of the setup
You made it until the tip, congrats!
Now you understand how and the place to repair the issues along with your Google Shopping Feed.
If you’d wish to know what to do after organising, take a look at my Google Shopping course. Through a collection of video classes, you’ll discover ways to arrange your Shopping campaigns for max affect. The suggestions from our college students has been actually nice so I encourage you to test it out!