How to spend marketing funds? : ecommerce
You guys have beforehand helped out a tonne with giving suggestions on my web site Phloem Clothing which has been up and working since August final yr. In that point, issues have been regular however as an entire, it has been going fairly properly. Website gross sales have been superb (not thoughts blowing). However, visitors has been fairly poor. I am now stocked in a retailer native to me (the place the tops are promoting fairly properly), and I additionally held a pop up market stand at an occasion close to Christmas which went rather well. So by the gross sales and suggestions I’ve had, I am fairly assured that there’s a marketplace for the model and clothes.
My challenge is I am utterly overwhelmed with marketing, and I am undecided how to determine one of the simplest ways to get my goal market onto the positioning. I am additionally restricted fairly closely by funds. At the second, I might solely give you the chance to put £150 – £300 into marketing.
It’d be actually attention-grabbing and useful to see what your opinions are on the very best choices for me, whether or not it’s focussing on influencer marketing (I am steadily constructing an Instagram base), paid ads (whether or not it’s fb adverts, or google procuring) or one thing fully completely different. Any opinions and recommendation could be actually appreciated.
*as a facet word, the positioning is presently being redesigned with all images being overhauled as properly (due for relaunch in march), so hopefully in phrases aesthetics, this can shortly be stepped up as properly.