India’s MX Player expands to US, UK and other markets in international push – TechCrunch
MX Player, the on-demand video streaming service owned by India’s conglomerate Times Internet, is increasing to greater than half a dozen new international markets together with the U.S. and the UK to provide extra leisure content material to thousands and thousands of individuals trapped in their houses.
The Singapore-headquartered on-demand video streaming service, which raised $111 million in a spherical led by Tencent final 12 months, mentioned it has expanded to Canada, Australia, New Zealand, Bangladesh, and Nepal in addition to the U.S. and the UK.
Like in India, MX Player will provide its catalog at no cost to customers in the international markets and monetize by means of advertisements, Karan Bedi, chief govt of the service, informed TechCrunch in an interview.
The streaming service, which has amassed over 175 million month-to-month energetic customers in India, is providing domestically related titles in every market, he mentioned. This is notably completely different from Disney’s Hotstar growth into choose international markets, the place it has largely aimed to cater to the Indian diaspora.
MX Player shouldn’t be presently providing any initially produced titles in any international market — as a substitute providing motion pictures and reveals it has licensed from world and native studios — however the streamer plans to change that in the approaching months, mentioned Bedi.
Even because the growth comes at a time when the world is grappling with containing and combating the coronavirus outbreak, Bedi mentioned MX Player had already been testing the service in a number of markets for a couple of months.
“We believe in meeting this rapidly rising demand from discerning entertainment lovers with stories that strike a chord. To that end, we have collaborated with some of the best talent and content partners globally who will help bring us a step closer to becoming the go-to destination for entertainment across the world,” mentioned Nakul Kapur, Business Head for International markets at MX Player, in a press release.
Times Internet acquired MX Player, an app widespread for effectively enjoying a plethora of locally-stored media information on entry-level Android smartphones, in 2018 for about $140 million. In the years since, Times Internet has launched video streaming service to it, and then stay TV channels in India.
MX Player has additionally bundled free music streaming (by means of Gaana, one other property owned by Times Internet) and has launched in-app informal video games for customers in the nation.
Bedi mentioned the corporate is engaged on bringing these further companies to international markets, and additionally wanting to enter further areas together with the Middle East and South Asia.