Marketing, UX, UI etc : ecommerce
What do you’re feeling are the largest variations between B2B ecommerce and B2C ecommerce?
We have a B2B multi-vendor market construct for a selected trade. 50,000+ SKUs
We not too long ago had some suggestions from an ecommerce consultancy and a few of it strikes me as perhaps not contemplating that we’re B2B VS B2C.
For occasion, they appeared very intent on “limiting the number of clicks to checkout”, which I total agree with. However, much less clicks doesn’t at all times imply a greater expertise (as an example, if that have been true we might all have actually lengthy kinds somewhat than breaking them into shorter, simpler to digest, wizard kinds).
I am certain there are numerous similarities between the 2, however in your expertise, what are a few of the apparent variations by way of over advertising technique, the UX, the design and so forth?
I see a number of articles on B2B vs B2C however many do not have a give attention to ecommerce… I am going to publish a few of my findings right here