New ViacomCBS Streaming Service To Be Revealed February 20
ViacomCBS has a brand new streaming service on the way in which, in response to experiences citing unnamed firm insiders, and it might be made official as early as February 20. Key particulars concerning the service are nonetheless being saved beneath wraps. The sources point out that the challenge is being led by ViacomCBS CEO Bob Bakish, in addition to Chief Digital Officer Marc Debevoise, Pluto TV CEO Tom Ryan and President of U.S. Networks Distribution Ray Hopkins.
For now, the corporate reportedly plans to launch the service for beneath $10 monthly. It’s not instantly clear whether or not that might be ad-supported or not. But there are anticipated to be three completely different tiers of service to select from. That consists of an ad-free variant in addition to a extra premium service that features Showtime.
Will ViacomCBS pull its programming from different streaming companies?
Viacom and CBS every had, previous to the official merger, their very own streaming companies. CBS has been working its CBS All Access service since 2014. Viacom had been working a service for pre-school age kids known as Noggin and BET+. In each instances, content material starting from Pluto TV, Nickelodeon, BET, and MTV to Comedy Central and Paramount Pictures films have been shared with competing platforms.
Live programming from CBS All Access, together with stay sports activities and information might be a part of the bundle as nicely.
Under the brand new streaming service, all of that content material might be introduced collectively. That features a complete of round three,600 Paramount films along with 700 films from Miramax. The latter of these will attainable through a ViacomCBS proudly owning a 49-percent stake in Miramax.
That raises questions on whether or not or not ViacomCBS will permit its content material to proceed being licensed to different streaming companies and if it’ll shut down its current companies. While the previous has not been answered simply but, the sources do declare ViacomCBS will hold present companies accessible. Instead of changing these, it’ll merely provide a brand new service that acts to mix the entire accessible content material.
The sources additionally point out that ViacomCBS will market the service to present subscribers of these different streaming companies. Its purpose there might be to deliver over clients to a brand new mixed service for only a bit extra money.
Not essentially arriving this month
Now, the insiders have indicated that the service might be at the very least talked about throughout ViacomCBS’s fourth-quarter earnings name. That locations a timeline for extra official information across the above-mentioned February 20 date. But that does not imply that many particulars might be both confirmed or rebutted at the moment.
At a minimal, it is likely to be anticipated that using property might be unveiled through the convention name. The firm may reveal some particulars about branding and advertising methods for the following quarters and yr. The name might additionally embrace specifics concerning the deliberate pricing for the service.
Conversely, the corporate will undoubtedly not have a lot data to share concerning the new service’s cellular app or exactly which content material it would ship. Those particulars will seemingly come throughout a later, official announcement for the service.