News-reading app Flipboard expands local protection, including coronavirus updates, to 12 more US metros – TechCrunch
Earlier this 12 months, personalised information aggregation app Flipboard expanded into local information. The characteristic introduced local information, sports activities, actual property, climate, transportation information and more to 23 cities throughout the U.S. Today, Flipboard is bringing local information to 12 more U.S. metros and is including important coronavirus local protection to all the 35 supported locales.
The 12 new metros embody the next: Baltimore, Charlotte, Cleveland, Detroit, Indianapolis, Nashville, Pittsburgh, Orlando, Raleigh, Salt Lake City, St. Louis and Tampa Bay.
They be part of the 23 cities that had been already supported: Atlanta, Austin, Boston, Chicago, Dallas, Denver, Houston, Las Vegas, Los Angeles, Miami, Minneapolis-St. Paul, New Orleans, New York City, Philadelphia, Phoenix, Portland, Sacramento, San Diego, San Francisco Bay Area, Seattle, Toronto, Vancouver and Washington, D.C.
To provide local information in its app, Flipboard works with space companions, massive and small, like The Plain Dealer’s Cleveland.com, the Detroit Free Press and the St. Louis Post-Dispatch. It has now added to the checklist of companions local information service Patch and ProPublica, including its Local Reporting Network companions and its collaborative journalism venture Electionland.
Patch alone is placing out more than 200 local coronavirus tales per day. Meanwhile, the ProPublica Local Reporting Network funds and collectively publishes year-long investigative tasks with 23 local information organizations throughout the U.S. The Electionland initiative studies on issues that disenfranchise eligible voters, like misinformation, altering voting legal guidelines and guidelines, voter harassment, gear failures and lengthy traces on the polls.
To decide if a consumer must be proven local information, primarily based on a consumer’s IP tackle — not a exact location — the app could suggest tales related to local audiences. It can even provide the Local sections contained in the Explore tab within the Flipboard app. Once added, customers can then browse their local information alongside different content material they’re considering, throughout quite a lot of matters.
At current, there are two predominant areas of curiosity to information readers — the COVID-19 outbreak and the 2020 Election, each of which are actually provided within the local sections. In addition to understanding the present state of the pandemic on a world and nationwide degree, Flipboard readers within the supported areas will probably be ready to monitor how the COVID-19 outbreak is impacting the place they stay. This may embody protection of issues like local ordinances, faculty closings, shelter-in-place legal guidelines, variety of circumstances and deaths, testing assets and more.
“Understanding the decisions state and local governments make and their impact on the community is not only important, but gives people a greater connection to their local leaders and the media,” stated Marci McCue, VP of Content and Communications at Flipboard. “For instance, as a local resident you may want coverage from national newspapers about the coronavirus outbreak, but even more importantly is a local source that tells you where you can get tested and measures local leaders are taking that impact your daily life,” she famous.
The addition of coronavirus particular protection at a local degree, aggregated from throughout publishers, means readers will probably be ready to monitor tales with out having to hop round completely different websites or apps from space newspapers or broadcasters.
For Flipboard’s enterprise, including local information permits advertisers to goal towards consumer pursuits, which can now embody a metropolis’s metro area as a kind of pursuits.
Flipboard’s cellular app right this moment reaches 145 million customers monthly. Local information is obtainable within the supported metros throughout each iOS and Android .