Productivity Insights After Six Months on the Road
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Drew: Hey all people. Welcome to the Nerd Marketing Podcast. I’m again. I’m again. It’s 2018. I’ve been on hiatus for seven or so months, and I’ve simply been overwhelmed by the variety of folks on the market who’re asking, “Where’s the podcast? Drew, where’s the podcast, how come you haven’t podcasted in a while?” That’s simply amongst my two children, and even folks on my e-mail checklist are asking for the podcast to return again. I don’t know why. It’s not one thing that I believe provides a whole lot of worth to something, however some folks like audio, so I’m going to roll with it.
In this podcast, I wished to kick of 2018 and set the stage slightly bit, catch all people up on what’s going on in nerd advertising, such as you care, however there’s some issues in it for you. Give you slightly trick I’ve been experimenting with, after which we’ll transfer on to some content material in the subsequent couple of podcasts.
The large factor is, I simply bought again from a seven-month journey with my household. We left again in March, got here again to the States in early November, or I assume round Halloween. This was superior. It was life-changing. It was actually an unimaginable time. We went to the Caribbean, we went over to Europe and did the Clark Griswold factor. Again, sure, that is with the children. I’ve bought a 5 and a three-year-old now, however at the time they have been two and 4. Brought the spouse additionally. Yeah, it was simply superb. It’s an excessive amount of to place right into a podcast. Quite a lot of falconry and boating and seashore time and visiting museums and consuming cheese and all the good things that comes with that.
I believe the large factor for me was that it actually allowed me mentally to punch out of the system, or the techniques. I believe after we dwell in a spot, we’re at the mercy of a number of techniques. It will be the profession system the place you are feeling such as you’ve bought to do one thing in your profession. There’s the housing system, you’ve bought to personal some form of housing or play that recreation. The college system, the place in New York it’s only a nightmare. You bought to get your children into the proper faculties, and there are all types of stuff you bought to do to get that child into the proper college. It was actually liberating to simply eject and break freed from all these techniques. The hire system, I didn’t should pay hire for six or seven months.
I believe in case you’re actually enlightened you’ll be able to get away of these techniques with no need to interrupt out of them geographically, however transferring geographically can’t damage. It was actually liberating for me and my spouse to go away for seven months and simply be this good, unbiased, cellular household unit with out a whole lot of constraints. It allowed me to consider lots and to plan for what I actually wished to get out of the subsequent couple years in my life, and that brings me right here. It brings me again to New York. We got here again to New York for the holidays. We are planning on travelling once more, possibly in a month, and this time we’re speaking about the West Coast, Asia, and the thought can be that we get again to the States in time for my five-year-old to begin first grade. We are homeschooling him now, which I believed he would find yourself actually bizarre, however he’s nice. Because home-schooled individuals are all the time actually bizarre, however my child is okay, and it’s kindergarten so all they study there’s how you can stand in line and do stuff. I believe he’ll be nice.
Yeah, we’re going to punch out in all probability in one other month, and we’re speaking about the West Coast, Asia. If you might be in any respect interested by following these travels, take a look at my Instagram as a result of that’s the place I replace that stuff. I don’t put it on the weblog. @Drewsanocki on Instagram. My spouse’s is even higher than mine usually. That’s @saraclemence. Yeah, observe alongside. If you might be anyplace in my path, would love to fulfill you. That occurred a few instances in Europe, in Berlin met a pair buddies, and likewise up in the UK, in order that was a whole lot of enjoyable.
That brings us to 2018, and I had 4 updates I wished to share. The first is that the podcast is again. I loved writing some lengthy type copy in e-mails over the previous few months. If you have been on my e-mail checklist you in all probability bought a few of these. The problem is these take me down for some time after I wish to crank these issues out, and if something heats up, like household life heats up or work heats up, I’ve bother being in line with them, and but I wish to be in line with content material. So, I’m going to sprinkle in some podcasts. I believe the podcasts are slightly bit simpler for me to bang out. I sit in entrance of my pc and discuss right into a microphone and faux that there are literally thousands of folks listening to me, and it really works fairly effectively.
This 12 months I’m going to do much more podcasting, and I’m going to attempt to break them up and make them slightly bit extra fascinating by focusing on subject areas. We’ll name them seasons. I believe that’s one thing I’d love to do. The first couple seasons I believe shall be about shopping for a enterprise and promoting a enterprise. Maybe we lump that collectively into one season, name it Private Equity or Private Sales, M&A, no matter we’re going to name it. Got to determine that out. And I believe I’m going to do a season on e-mail advertising. Those are two large subjects that I believe would require a whole lot of episodes, so search for these seasons to kick off quickly.
The large motive I selected these two is, primary, I’m attempting to purchase a number of companies proper now, and that was a purpose. I got here away from my journey actually eager to create some property and take into consideration what I wished in my life in my 50s. I’m in my mid-40s, 50s are proper round the nook, and I don’t wish to be busting my ass seven days every week, 24 hours a day on a startup in my 50s. I wish to personal property, and I believe now’s the time for me to arrange for that. It’s my purpose to purchase a number of companies this 12 months, get some fairness in some offers. Right now I’ve bought three in the works. I’m going to be expounding on that over the subsequent couple podcasts and precisely what these are, what’s going on. That can be one season.
The second season I believe shall be all about e-mail advertising, and that’s as a result of I’ve bought a course in the works. I’ve bought an e-mail course in the works. It’s going to be soup to nuts, all the things you want to learn about operating e-mail for, let’s name it, a complicated e-mail marketer. Anything you want to know for a direct shopper model. It’s all going to enter the e-mail course, and I’m actually enthusiastic about that one as a result of I believe it’s based mostly on a whole lot of suggestions I get by way of the weblog and from my shoppers, so I’m going to run it with. The purpose is to make that the finest course on the market on e-mail. That’s coming quickly, as is the content material round that.
The final replace is development engines. Growthengines.io is my company. I run that company with my accomplice Michael Epstein, and lo and behold, that company, which began possibly a 12 months and a half in the past, or it was formalized a 12 months and a half in the past, has continued to do very well. We work with direct to shopper manufacturers. We additionally become involved with non-public fairness, shopping for and doing diligence on these manufacturers. It’s continued to develop. What meaning to you, the listener, is I’d prefer to share a few of the tales and successes I’m experiencing there. If we work with 10 completely different firms, a few of them is perhaps experiencing issues that you simply’re experiencing, and I wish to share a few of the strategies and ways we’re utilizing there with this viewers.
Those are 4 issues. The podcast is again. Got the e-mail course in the works. Growth Engines, I wish to share a few of that with you, and shopping for firms in 2018. Those are 4 large issues I’d prefer to dive into over the subsequent few months.
The final thing I wish to go away you with is just a bit hack I’ve been experimenting with. If you might be on the mailing checklist, you haven’t skilled this, however I believe it’s as a result of I traveled a lot that I actually like this concept of placing my content material on automation. I’ve been experimenting with what I name the shadow e-newsletter sequence. You signal as much as my checklist, and like every good direct to shopper model, I put you in a welcome sequence, however I’m extending that welcome sequence as much as six months, and even my purpose is to get it to a 12 months. The thought is that over the course of the 12 months you’re going to get contemporary content material. I write the content material as soon as, publish it as soon as, after which each new subscriber I get goes to get that for the subsequent 12 months. What that accomplishes for me is that I get off that hamster wheel of getting to supply content material each week.
I believe a whole lot of you might be in that boat. If you’re operating a small retail or midsize retailer, you all the time really feel compelled to the newsletters out each week and get some content material up. Well, let’s take that welcome sequence thought and actually blow it out and see if it’s one thing that may assist you to scale up slightly bit. I’m going to be sharing how I did that and the way it’s figuring out additionally over the subsequent few episodes.
That’s it, fast replace on 2018. It’s good to be again. Reach out anytime, [email protected] Let me know what you wish to hear this 12 months, and stay up for speaking to you once more. Thanks.