Spreading the Word: PLOS Advances Research Through Media Partnerships
Last 12 months, PLOS helped greater than 2,300 articles obtain media protection in high-profile retailers together with The New York Times, the BBC, National Geographic, Scientific American and The Washington Post. How can we do it? For starters, our press staff sends out on common one press launch per day, garnering the consideration of the 1200 journalists on our press record, plus members of the media who haven’t heard of us but.
But for us to verify your analysis will get the recognition it deserves from different researchers, potential funders, and coverage makers, our devoted media staff additionally leverages a strong community of partnerships to attach science and the media.
Science for non-scientists
Though all PLOS analysis is Open and accessible to everybody, many readers rely upon journalists to distill advanced scientific ideas for broader consumption. An necessary hyperlink in the transformation of Research Article to NY Times cowl story are Science Media Centers (SMCs) which work with journalists to get the public entry to the greatest scientific proof and experience.
Through SMCs, journalists can discover “sources” or vetted specialists in a given subject to assist add context to the analysis they’re reporting on. Some SMCs, similar to SciLine, additionally provide reality sheets summarizing widespread subjects which have been reviewed and verified by specialists.
We have been working with SMCs in the UK, US, Canada, Australia, New Zealand and Germany for over a 12 months, for instance by offering info that helps SMCs unfold the phrase about PLOS work even additional. In Europe, we additionally collaborate with the European Science Media Hub, a part of the European Parliament, whose work helps facilitate the switch of data and coaching between the European Parliament, the scientific neighborhood, and the media.
Our partnership with these organizations can be serving to us to form greatest follow for speaking analysis, particularly for brand spanking new scholarly outputs like preprints.
Leveraging your community and your experience
Perhaps the greatest place to hunt promotion and recognition to your work is your personal establishment. Already, we work with top-tier establishments similar to MIT, Harvard University, University of Cambridge, University of Oxford, the National Institutes of Health and extra to assist them promote the wonderful analysis being accomplished by their affiliated PLOS authors. We’re hoping to develop this program additional, however even with out formal partnership, we encourage all authors to contact their establishment’s press workplace when their analysis is accepted for publication – your colleagues’ networks generally is a large asset to your profession.
For authors who’re eager to be hands-on in disseminating analysis, we additionally suggest contacting our companion Science Trends. This free platform permits authors to put in writing their very own “self-directed press release” in beneath 500 phrases which is then printed on Science Trends and on social media to an viewers of 500,000 followers. You can discover extra info on our web site.
We’re devoted to offering the greatest expertise for our authors, pre and post-publication. We’ll proceed innovating and selling your work and we would like you to really feel empowered to take action as effectively. Check out our media toolkit for recommendations on publicizing your work, chatting with the media, and stepping up your social media sport. Of course, our media relations staff, Beth Baker and Charlotte Bhaskar, are at all times joyful to assist – contact them at firstname.lastname@example.org.