Vivo beats Samsung for 2nd spot in Indian smartphone market – TechCrunch
Samsung, which as soon as led the smartphone market in India, slid to the third place in the quarter that ended in December, even because the South Korean big continues to make main bets on the uncommon handset market that’s nonetheless rising. 158 million smartphones shipped in India in 2019, up from 145 million the yr earlier than, in response to analysis agency Counterpoint.
Chinese agency Vivo surpassed Samsung to develop into the second largest smartphone vendor in India in This fall 2019. Xiaomi, with command over 27% of the market, maintained its high spot in the nation for the tenth consecutive quarter.
Vivo’s annual smartphone cargo grew 76% in 2019. The Chinese agency’s aggressive positioning of its finances S collection of smartphones — priced between $100 to $150 (the candy spot in India) — in the brick and mortar market and acceptance of e-commerce gross sales helped it beat Samsung, mentioned Counterpoint analysts.
Vivo’s market share jumped 132% between This fall of 2018 and This fall of 2019, in response to the analysis agency.
Samsung has dramatically lowered costs of a few of its handsets in the nation and likewise launched smartphones with native options, however it’s struggling to compete with a military of Chinese smartphone makers. The firm didn’t reply to a request for remark.
Realme has taken the Indian market by storm. The two-year-old agency has replicated Xiaomi’s playbook in the nation and to date targeted on promoting aggressively low-cost Android smartphones on-line.
Vivo and Oppo, then again, have over time expanded to smaller cities and cities in the nation and inked offers with retailers. The corporations have provided retailers fats fee to incentivize them to advertise their handsets over these of the rivals.
Xiaomi, which entered India six years in the past, offered handsets solely by means of on-line channels to chop overhead, however has since established presence in about 10,000 brick and mortar shops (together with some by means of partnership with large retail chains). The firm mentioned in September final yr that it had shipped 100 million smartphones in the nation.
India surpasses the U.S.
The report, launched late Friday (native time), additionally states that India, with 158 million smartphone shipments in 2019, took over the U.S. in annual smartphone cargo for the primary time.
India, which was already the world’s second largest smartphone market for whole handset set up base, is now additionally the second largest market for annual cargo of smartphones.
Tarun Pathak, a senior analyst at Counterpoint, informed TechCrunch that about 150 million to 155 million smartphone items had been shipped in the U.S. in 2019.
As smartphone shipments decline in most international locations, India has emerged as a uncommon market the place individuals are nonetheless exhibiting nice urge for food for new handsets. There are practically half a billion smartphones in use in the nation as we speak — however greater than half a billion individuals in the nation are but to get one.
The nation’s slowing financial system, nevertheless, is understandably making its mark on the smartphone market as properly. The Indian smartphone market grew by eight.9% final yr, in comparison with 10% in the earlier yr.