Would you used licensed content for your e-commerce weblog? : ecommerce
I’ve gone down an web rabbit gap just lately discovered about licensed content in relation to running a blog for e-commerce. Below is a abstract of what I’ve found—would love to start out a dialogue round it!
As everyone knows, constructing a group round your retailer and your product is necessary for progress. That’s means people will purchase from YOU versus the a competitor (or the most important considered one of all: Amazon.)
Blogging is nice for group constructing & weblog posts will be repurposed in some ways—not simply on your website, construct additionally in e mail newsletters, on natural social media, hyperlink sharing, and so forth.
Licensed content is a approach to rapidly publish content to your weblog to be repurposed throughout different channels (e mail, natural social, paid social, and so forth.) Quick licensed content details:
It’s nicely written content from an expert writer that you are licensed to make use of. So, high quality writing that may be printed immediately.
The physique copy can not legally be edited. BUT you can “customize” it by writing a branded introduction, sign-off, that includes product adverts inside it, altering the title, and altering the unique characteristic picture.
Because of canonical tags, google won’t “flag” it as duplicate content, so there isn’t any adverse web optimization impact. However, it’s not as “helpful” for web optimization as a very unique piece of content— the one means it’s going to assist web optimization is thru something you write within the intro/outro (which might additionally embrace backlinks), in addition to the truth that it’s a new web page that exists on your weblog.
There will all the time be a sentence on the backside of the publish in smaller font concerning the unique creator and licensing settlement.
The worth of licensed content varies—it’s extra generally used by B2B corporations rented from dearer corporations like newscred, HOWEVER a brand new firm that’s targeted on DTC small e-commerce corporations has sprung up that provides it for as little as ~$40/piece (typical freelancer charges for well-written content is $200-$300)
So what do you suppose—would you use licensed content to construct group round your dropshipping retailer / to assist your content technique for your e-commerce weblog? Why or why not?